Genre/Type of Music Magazine: Jazz, Soul, Gospel
Target Audience (Gender, age range, class, lifestyle/interests/ethnicity): Male and Female, 21+, working/middle class, casual lifestyle, enthusiastic about music, maybe even play an instrument, their ethnicity could be mainly of black ethnicity, also the younger white ethnicity
Possible titles (masthead):
"Divine" (too religious),
"Spirit" (too religious),
"Vitality" (sounds like water),
"Essence" (sounds like a perfume ad),
"Essential" (sounds alright, doesn't convey jazz/soul genre, it's more...party disco or pop related),
"Soul" (pretty good, too plain though),
"Smooth" (i like this, the word 'smooth' connotes easy feeling and that's we want our magazine to convey)
Front Page main image: Person playing the saxaphone or guitar, maybe the person just holding the guitar by his side
Main Cover Line: Tyler Stone, Ricky Jones (made up jazz/soul musicians)
Additional Key Images: Additional bands (The Honey Bears, Mamma's Gun)
Possible Puffs:
"Real Music. Real Smooth." - Repititon of 'Real' sticks in mind. Soul music = Real music. "Real Smooth" = Pun but also makes magazine/genre sound smooth.
"Love Soul. Love Smooth." - If you love Soul music, you will love the magazine. Repitition of 'Love' implies Soul music is about Love (make you fall in love with a person and with the genre)
"Love Life. Love Music." - Life is all about music. You can't have a life without music, music is everywhere. Again 'Love' repition.
"Love Smooth. Love Soul." - Love our magazine and love the genre itself.
Typography (style, size, colour of copy): Small letters (maybe no capitals), Medium size (not too big, my audience is quite mature), Black, Red, Yellow, White, Blue, Silver, Gold
Background colour/image: White, Gray, Black, plain colours that don't overshadow the main image
Technical considerations (equipment, setting, props, costume, lighting): Instrument (Guitar/Saxaphone), set in a Studio or maybe even taken during a gig, or the artist is just casually playing the instrument in the park (natural, can relate to the audience - famous musicians are just like regular musicians)
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