Thursday, 11 March 2010
Contents Page Analysis - NME
There are a lot pictures used so you could say that this magazine targetted at a younger audience, maybe 14-19. I say this because the pictures show young teen musicians having fun and 'rocking out'. This can relate to the target audience as 14-19 age range can be a time when teenagers start to rebel (smoke, drink, get tatoos)and listen to rock music which is the main genre of Kerrang! magazine.
As you can see, the font is simplistic, as opposed to the contents masthead the rest of the cell lines are in capitals to make them stand out more. The use of the colour is very bold because it is a bright colour and the most eye catching colour on the page. Yellow could suggest hapiness in a teens life, maybe going out and partying because yellow connotes happiness. The rest of the page is black and white, this could also relate the audience as teens may decide to go goth or emo and decide they really like the colour black, so it's not just targetting teenagers in a broad sense, it's targetting a wide variety of teenagers.
The contents page looks well organised as opposed to "DRUMMER" contents page, there is a stronger use of images. This could be due to the target audience. Teenagers don't want to read large amounts of text, they do enough of that at school. Simple pictures of their favourite band or artist is enough to tell the consumer that this is the magazine for them. The page number and title of the artist or article title and a description sentence is positioned just under the picture, a simple guide for the reader to get to the artist they want to read about first. The largest picture must be one of their big articles. Making the picture big automatically makes it eye catching because that's the first thing we'd see when we turn the page. The image is of an artist from "Cancer Rats", shirtless, with tatoos and pointing two fingers up at the camera. This suggests despite all the success of being a rock star he's still just like a teenager because he look rebellious with all the tatoos and bandana. The two fingers also imply that he 'don't listen to noone, he does what he wants, when he wants' stereotypicial of a rebellious teen; the audience can relate to the magazine because of this picture.
The shirtlessness could imply a bit of sex appeal. This magazine looks very male dominated - Bold font, plain colours, pictures of mainly men. It seems like a masculine targeted magazine. The fact that he's shirtless could suggest that it's targetted at women aswell as men.
There is a quote situated under the masthead stating - "My favourite dance move is the Spider Walk..." BERT McMRACKEN, THE USED. This has been put here because it is an insight into the world of a famous musican for the audience. They would feel more connected to the artist after reading this statement and maybe even relate to the artist because maybe their own favourite dance move is the 'Spider Walk'.
Finally, the bottom left shows a promotional feature the magazine is offering. It says it can deliver KERRANG! straight to your doorstep. This maybe placed here for regular customers, to keep regulars still feeling like they're wanted and not just target new customers.
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