Friday, 26 March 2010

Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How does your media product represent particluar social groups?
3. What kind of media institution might distribute your media product and why?
While looking for publishers we stumbled upon the Guardian Media Group. This publisher seemed perfect for the publication of our magazine because of the similarities with what they already publish. GMG work on the radio stations like Smooth Radio/ Jazz FM and they also publish the newspaper The Guardian. These are the exact type of mediums my audience would read and listen to as The Guardian is a fairly mature newspaper and my target audience are mature. Smooth and Jazz Radio offer easy listening music which my magazine offer also. Therefore this would be publisher for my magazine as they already have the experience and is successful in delivering for the niche population. My audience would find easy to make the link the successfullness of Smooth Radio and such and think my magazine was just as good because of GMG's amazing publishing.

4. Who would be the audience for your media project? Our Readers enjoy:
Listening to radio stations like Smooth Radio or Heart 106.2 or even Magic 105.4 because I believe these stations offer cool, smooth, niche music which my auidence appreciate.
My audience also like to collect lots of records and CD's of their favourite artists and prefer to listen to 80's or 90's making them feel nostalgic.

Style of Audience
My audience are aspirers as well as indiviualists as they want to not only listen to music but take an active roll in the making of their own music. They are passionate about playing an instrument and truely apreciate music being their most loved hobby.
My audience are a very stylish audience as well with fashion being their many loves. What they wear when they play an instrument is as showcase for who they are.
They like to apreciate the classic musicians like Barry White, Marvin Gaye or Teddy Pendagrass.
Finally, my audience are define as indiviualists as they don't just go along with the crowd and listen to mainstream music.

Characteristics of Audience
- Middle-Class
- Prefer broadsheet newspapers to tabloids e.g. The Guardian as oppose to The Sun
- Appreciate the finer music
- Are musicians themselves
- Use the internet
- Age 25+
- The audience has a mixture of males and females

5. How did you attract/address your audience? 6. What new technologies have you learnt in the process of constructing the product? 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

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