Second Masthead Design
We were happy with this design as we thought the box made the masthead stick out more and it would look sophisticated like VIBE or XXL's mastheads. The colours are warm, gold colours (sort of a sunrise/sunset feel, will make the consumer feel easy going) and not too bright and flashy, our target audience is 25+, there's no need for it to be too flashy to attract sales, they're mature enough to buy a magazine for it's content not just the front cover. I added the puff - 'Love Soul. Love Smooth.' which I think is an effective puff because if you love soul music you will love our magazine but of course the puff needed to be short, snappy and memorable, the repitition of the word love allowed to be that more memorable. The puff couldn't be the same colour as the masthead because it's not part of the main title, it had to be seperate.
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