These are several experimentations with a box around the masthead (which we thought sort of worked well in our last masthead except without the purple lighting. A simple black box is all that was needed) with various different fonts. Red seemed like a good colour at the time, it's bold, dynamic but not connoting the Soul genre. Maybe silver, silver connotes shine or metal, not very "soul" but it looked good. Eventually gold became a really good colour which not only comlimented the box but what themes our magazine was trying to sell; gold connotes luxury, wealth, shine, maybe even the sun (e.g. waking up one morning, sun is beaming in your face and a good soul song comes on the radio) It's simple, sophisticated and really good looking.
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